Why Yelp Matters

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One of the largest driving forces in new business for Plus Hardwood Flooring is Yelp. We live in an internet driven world that values information above all else. When a potential customer is looking for someone to refinish their hardwood floors, we're finding that a lot of people go to yelp first. While many people we speak with do not actually have yelp accounts, they use the resources that yelp provides in order to make better decisions when it comes to selecting who they're going to go with for their next flooring job.

It wasn't that long ago that word of mouth referrals were the lifeline of any contracting business. Before it was common for regular people to use the internet for essentially everything, people relied on information from their friends and families to make large decisions. It used to be incredibly difficult to know whether a hardwood flooring company was reputable - all you had to go by was something your mother-in-law told you. This contrasts so heavily with the world of today. Anyone is able to get on their smartphone and know where to get the best frozen yogurt within walking distance. We're finding that a lot of our customers mention our Yelp reviews when choosing to go with us. 

"Yelp reviews are incredibly important for any small business."

Yelp reviews are incredibly important for any small business. The best customers are well informed. They do their research and determine that getting a good job done costs money. Some hardwood floor companies will skimp here or there to make sure they win the bid. We don't like to play bidding games, and let our potential customers know that. It costs what it costs because we don't feel comfortable cutting corners when we do our work. We find that well informed customers tend to recognize this and are the greatest customers to work with. Yelp reviews help us stand out to the best customers. We know it can sometimes be a hassle to write one, but they mean so much - it can make or break a small business.

While Yelp is important for any small business, we find that just having a basic internet presence helps in establishing a brand that people can identify with. Our customers really enjoy having someplace that can go on our site to see some of the past work that we've done. They love being able to go to Yelp and see what customers in the past have to say about us. All of these things add up and create a brand awareness that can help a customer make a decision when it comes to selecting who they're going to go with for their next flooring project. 

If you do choose Plus Hardwood Flooring for your next hardwood flooring project, please know that engaging with us on the internet is the best way to say "thank you" after we give you the floors you've always dreamed of. 

 A Referral In Action

A Referral In Action

While Yelp is important for any small business, we find that just having a basic internet presence helps in establishing a brand that people can identify with. Our customers really enjoy having someplace that can go on our site to see some of the past work that we've done. They love being able to go to Yelp and see what customers in the past have to say about us. All of these things add up and create a brand awareness that can help a customer make a decision when it comes to selecting who they're going to go with for their next flooring project. 

If you do choose Plus Hardwood Flooring for your next hardwood flooring project, please know that engaging with us on the internet is the best way to say "thank you" after we give you the floors you've always dreamed of.